What is the use of Taobao store levels?
In Taobao operations, store level is a very important concept, which directly affects the store's traffic distribution, exposure opportunities and final sales performance. This article will analyze in detail the definition and function of Taobao store levels and how to improve the levels to help merchants better understand and optimize store operation strategies.
1. What are Taobao store levels?
Taobao store level is the hierarchical management of stores by Taobao platform based on the comprehensive performance of the store (such as sales, conversion rate, service quality, etc.). Store levels are usually divided into 7 levels. The higher the level, the more platform traffic support and resource tilt it will receive.
| Hierarchy | Description | Traffic support |
|---|---|---|
| Level 1-2 | New or low-volume stores | Basic traffic, limited exposure |
| Level 3-4 | medium sales store | Traffic increased slightly |
| Level 5-7 | High sales or quality stores | Traffic increased significantly, recommended first |
2. The role of Taobao store levels
1.traffic distribution: The higher the level, the more free traffic the platform allocates, especially natural search traffic and recommended traffic.
2.Activity qualifications: Some official Taobao events (such as Double 11 and 618) have requirements for store levels, and high-level stores are more likely to qualify for participation.
3.weight increase: High-level stores enjoy higher weight in search rankings, recommendation positions, etc., and are more likely to be seen by consumers.
4.barriers to competition: High-level stores can form competition barriers and widen the gap with low-level stores.
3. How to improve the level of Taobao store?
Improving store levels requires starting from multiple dimensions. Here are some key strategies:
| Dimensions | Specific measures |
|---|---|
| sales | Increase GMV through promotional activities, hot product creation, etc. |
| conversion rate | Optimize details page and improve customer service response speed |
| Service quality | Maintain a high DSR score and reduce chargeback disputes |
| customer stickiness | Increase repurchase rate through membership system and regular customer marketing |
4. The relationship between recent hot topics and Taobao store levels
In the past 10 days, the hot topics on Taobao platform have mainly focused on "Double 11 warm-up", "live streaming of goods" and "content marketing". These topics are closely related to the store level:
1.Double 11 warm-up: High-level stores are more likely to receive traffic support and resources from the Double 11 event.
2.Live delivery: Live streaming can quickly increase sales and help stores reach higher levels.
3.content marketing: Improve the conversion rate through short videos, graphics and other content forms, and indirectly promote the level of promotion.
5. Summary
Taobao store level is a reflection of the store's comprehensive strength and an important basis for the platform to allocate resources. Merchants need to gradually increase store levels by increasing sales, optimizing service quality, and enhancing customer stickiness to gain more traffic and exposure opportunities. Recent hot topics such as Double 11 and live streaming have also provided new opportunities for improving store levels.
I hope this article can help merchants better understand the role of Taobao store levels and formulate effective operating strategies to achieve long-term store growth.
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