What’s popular during the Spring Festival this year? Inventory of hot topics on the Internet in the past 10 days
As the most important traditional festival in China, the Spring Festival brings new fashion trends every year. By analyzing the hot content on the entire Internet in the past 10 days, we have summarized the five major popular trends for the Spring Festival in 2024, covering consumption, entertainment, culture and other fields.
1. Top 5 consumption trends during the Spring Festival
| Ranking | Consumption category | Popular products/services | growth rate |
|---|---|---|---|
| 1 | New Year gift box | Intangible Cultural Heritage Gift Box | +320% |
| 2 | electronic products | AR red envelope equipment | +215% |
| 3 | clothing | New Chinese style with Han elements | +180% |
| 4 | travel | Ice and snow theme tour | +150% |
| 5 | Catering | Premade New Year’s Eve dinner | +135% |
2. The most popular Spring Festival entertainment activities
1.electronic fireworks show: AR virtual fireworks launched in many places have become a new choice for environmental protection, and related topics have been read more than 500 million times.
2.Chinese style script killing: The number of reservations for immersive games based on Spring Festival folk customs increased by 200% year-on-year.
3.AI writes Spring Festival couplets: The average daily usage of smart Spring Festival couplet generators launched by major platforms has exceeded 10 million times.
3. Popular challenges on social media
| platform | Challenge name | Participation | core content |
|---|---|---|---|
| Douyin | #春节 Dragshow | 230 million times | Switching between traditional and modern clothing |
| little red book | #New Year’s Eve DinnerPK | 180 million times | Show special family banquet |
| Station B | #年 custom science contest | 86 million times | Creative interpretation of traditional customs |
4. Observation of cultural phenomena
1.The outbreak of new Chinese aesthetics: From clothing to home decoration, modern design integrating traditional elements has become the mainstream aesthetic.
2.Revival of New Year greetings in dialect: The dialect blessing videos organized voluntarily by netizens from all over the country have been played 1.2 billion times in total.
3.Intangible cultural heritage crafts become popular: Searches for videos teaching traditional skills such as paper cutting and sugar painting increased by 400%.
5. Technology empowers new ways to play during the Spring Festival
| Technology application | Typical scenario | User coverage |
|---|---|---|
| AI digital human | Virtual New Year greeting anchor | 68% |
| Blockchain | Digital Collection Red Envelope | 42% |
| metaverse | Online temple fair | 35% |
Summary:The 2024 Spring Festival presents the characteristics of a deep integration of tradition and modernity. With the blessing of technology, there are both innovative expressions of traditional culture and the emergence of new consumption patterns. Data shows that Generation Z is becoming the main creator of new folk customs during the Spring Festival, driving the iterative update of festival culture.
Note: The statistical period of the above data is from January 15 to January 25, 2024. The data sources include e-commerce platforms, social media and search engine hot lists.
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