In recent years, Douyin, as one of the most popular short video platforms in China, has attracted a large number of users and creators. However, many users find that it is difficult for their own content to be recommended, or even “unable to brush themselves up”. Why does this happen? This article will analyze the reasons from the perspectives of algorithm mechanism, content quality, user behavior, etc., and combine the hot topics and hot content in the past 10 days to answer this confusion for you.
1. The core logic of Douyin recommendation algorithm
Douyin’s recommendation algorithm is mainly based on user interests, content quality and interaction data. Here are several key factors that influence content recommendations:
| Influencing factors | Specific instructions |
|---|---|
| Completion rate | Whether the user has finished watching the video, the higher the completion rate, the greater the number of recommendations. |
| interaction rate | Behaviors such as likes, comments, reposts, collections, etc. |
| Content quality | Picture clarity, content originality, topic popularity |
| Account weight | Account activity, fan interaction, violation records |
2. Why “can’t brush myself”?
Based on hot topics and user feedback in the past 10 days, the following are the most common reasons:
| reason | solution |
|---|---|
| Serious homogeneity of content | Try original content and avoid imitations of popular videos |
| Account label is unclear | Focus on vertical fields and strengthen account positioning |
| Posting at an inappropriate time | Select a time when users are active (such as 8-10 p.m.) to publish |
| Illegal operation | Avoid behaviors such as brushing up volume and buying fans. |
3. Analysis of hot topics in the past 10 days
Combined with data from the entire network, the following are the most popular topics and content types on Douyin recently:
| hot topics | heat index | Content type |
|---|---|---|
| World Cup related | 95 | Match commentary, fan reaction |
| Double 12 shopping | 88 | Good product recommendations and discount guide |
| Health and wellness | 82 | Winter diet and exercise suggestions |
| Emotional topics | 78 | Love skills, marriage relationships |
4. How to increase content exposure?
If you want your content to be more likely to be recommended, try the following:
1.Optimize titles and covers: The title should be attractive and the cover should be clear and relevant to the content.
2.Improve video quality: The picture quality is clear, the sound is clear, and the content is informative or entertaining.
3.guide interaction: Raise questions or set up suspense in the video and encourage users to comment.
4.Hot topic: Create content based on recent hot topics, but pay attention to relevance.
5. Summary
The phenomenon of “not being able to brush yourself” is not an accident, but the result of content screening by Douyin’s algorithm. By analyzing algorithm logic, optimizing content quality, and keeping up with hot topics, you can gradually increase the exposure of your content. Remember, consistently pumping out quality content is the key to long-term growth.
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