What eyeshadow colors are popular this year? Analysis of popular trends across the network
With the release of spring and summer 2024 fashion trends, eyeshadow color has become a hot topic in the beauty circle. From catwalk makeup to recommendations from social media bloggers, this year’s eyeshadow colors are both bold innovation and classic return. The following is a structured analysis of hot topics and data across the Internet in the past 10 days to help you grasp the latest trends.
1. Top 5 popular eye shadow colors in 2024
| Ranking | Color system | Represent the brand | Discuss the popularity index |
|---|---|---|---|
| 1 | mint green | Fenty Beauty, Huda Beauty | 9.8/10 |
| 2 | lavender purple | Urban Decay, ColourPop | 9.5/10 |
| 3 | caramel brown | Too Faced, NARS | 9.2/10 |
| 4 | metallic silver | Pat McGrath Labs, MAC | 8.9/10 |
| 5 | peach powder | Charlotte Tilbury, Dior | 8.7/10 |
2. Analysis of characteristics of popular color systems
1. mint green: This spring and summer's "dark horse" color is fresh and translucent, suitable for creating an "oxygen-like" makeup look. Fenty Beauty’s “Mint’d Mojito” dish went viral on social media, with searches increasing by 320% in a single day.
2. Lavender purple: Soft and romantic, especially suitable for Asian skin tones. Urban Decay's newly launched "Lavender Haze" series has been praised as a "yellow-skin-friendly" artifact, with over 50,000 related notes in Xiaohongshu.
3. Caramel Brown: The classic returns, the first choice for daily commuting. Too Faced's "Caramel Latte" palette has become a hot spot on Douyin due to its matte texture and desaturated tones.
3. Consumer preference data
| age group | favorite color | Proportion of purchasing channels |
|---|---|---|
| 18-25 years old | mint green, metallic silver | E-commerce platform (65%) |
| 26-35 years old | Lavender purple, peach pink | Offline counters (48%) |
| Over 36 years old | caramel brown | Overseas shopping (32%) |
4. Recommendations from celebrities and bloggers
1.BLACKPINK member LisaUsing Huda Beauty's "Mint Frost" single-color eyeshadow during Paris Fashion Week led to a 200% increase in sales of this product.
2. Domestic beauty bloggers@Rabbit tooth meowThe "Lavender Cutoff Eye Makeup" tutorial has been viewed over one million times on Bilibili, and related products were once out of stock.
5. Tips for purchasing
1.Skin color matching: Mint green and metallic silver are preferred for cool skin tones; caramel brown and peach pink are recommended for warm skin tones.
2.Texture selection: In spring and summer, a combination of matte + fine glitter is recommended to avoid a heavy look.
3.Value for money list: ColourPop "Lilac You a Lot" plate (¥158) and 3CE "Murmuring" series (¥199) were rated as the "King of Affordability" by users.
The 2024 eye shadow trend emphasizes the coexistence of personality and practicality. Whether it is avant-garde mint green or gentle lavender purple, there is always one that can be the finishing touch of your makeup. Update your makeup bag with this guide!
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