What activities should be done when a children's clothing store opens?

What activities do children's clothing stores do when they open? 10 creative solutions to help you generate customer flow

The opening of a children's clothing store is a critical time to attract customers and establish a brand image. Combining hot topics and consumer preferences across the Internet in the past 10 days, we have compiled the following 10 creative activity plans to help your store quickly gain popularity and increase sales.

1. Analysis of hot topics and consumer trends

According to recent social platform and e-commerce data, the children’s clothing topics that parents are most concerned about include: cost-effectiveness, safe materials, fun interactive experiences, parent-child activities, etc. The following is the statistics of hot search keywords in the past 10 days:

2. Top 10 opening activity plans

1. Environmentally friendly theme parent-child DIY

In conjunction with the hotly searched topic of "environmentally friendly fabrics", parents and children are invited to use environmentally friendly materials provided by the store (such as non-woven fabrics, organic cotton scraps) to make small handicrafts. After completion, they can be redeemed for opening discount coupons.

2. Children’s Fashion Show

Invite customers' children to wear the store's clothes on the catwalk, take photos and share them on social platforms to receive gifts, and use the parents' "baby-showing" mentality to expand the spread.

3. “Gift-filled” activity during the opening season

Referring to the hot search "children's clothing for the back-to-school season", we launched "free schoolbag for purchases over 299 yuan" or "free ironing of school uniforms for purchases over 599 yuan".

4. Member fission benefits

If you register as a member on the opening day, you will receive a 10-yuan no-threshold coupon. If you recommend a friend to make a purchase, both parties will receive a 20-yuan coupon. Use social fission to quickly acquire customers.

5. Limited time blind box lottery

If you spend enough, you can draw a "children's clothing blind box" (including socks, hair accessories, etc.), with a 1% chance of winning a free prize to stimulate consumer desire.

6. Charity donation linkage

In cooperation with public welfare organizations, customers can enjoy a 20% discount when donating used children's clothing to enhance the brand's social image.

7. Internet celebrity check-in wall

Set up a fun photo background wall in the store with the hashtag #XXchildren's clothing opening #, and upload it to the platform to participate in the lottery.

8. Expert parenting lectures

Invite pediatricians or education experts to give lectures on "Children's Healthy Dressing" to attract high-quality customers.

9. Co-branded IP flash mob

Cooperate with popular animation IPs (such as Peppa Pig and Ultraman) to launch limited editions to create scarcity.

10. Live price bargaining

During the opening period, live broadcast of goods will be carried out, and a mechanism of "multiple people buying more orders will get cheaper" will be set up to simultaneously attract traffic online.

3. Key points in activity execution

•Warm-up period (3 days before opening): Publish suspense posters through social media and Moments.
•Detonation period (opening day): Arrange time-based activities (such as lottery draws on the hour) to maintain the flow of people
•Extension period (7 days after opening): Issuing “exclusive coupons for repeat customers” to extend popularity

4. Budget and effect estimation

Through the combination of the above solutions, we can not only capture current consumption hot spots, but also enhance customer stickiness through differentiated interaction. It is recommended to choose 3-4 activities to implement together to ensure that the needs of different customer groups are covered.